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As visual storytelling becomes more popular, platforms such as Instagram are being embraced by marketers looking to be different. Read More

For software companies, failure doesn’t always have such wide implications but it can mean carelessly shipping a product that creates catastrophic problems for your customers and destroys their trust in you. And of course, it’s a pain in the arse for your development team to fix. Read More

Regardless of what your preferred marketing channel is, we have put together a list of 27 Christmas marketing ideas you can use to add some sparkle to your holiday marketing and sales strategy... Read More

The specter of innovative decline is one with a long history! We can all name well-known businesses that began with a world-changing product introduction and innovative technology and, over time, changed to become dependable, successful companies, sans the excitement. Once a company has become know Read More

Effective onboarding processes for new employees can make all the difference in the world when it comes to retaining employees. Understanding how first impressions impact employee retention can greatly change how you conduct your employees’ first day of work.

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You want to create an employer brand that attracts and retains the right candidates. We have an easy, step-by-step guide that will show you how to craft an image of your brand that creates buzz around your company and an excitement in job seekers when they see the challenges and benefits offered. Read More

Social Media is the new Identity! Wondering how? Check out this article to find out the answer. A must read article from my side. Read More

Do you know the absence of a cIAM system that can effectively manage, secure and utilize customer data is causing obstacles for CMOs. The article explains why. Read More

Get into the article to know how our retail, finance and academia industries are glaring with the inclusion of cloud for satisfying their customer Identity management needs. Read More

Managing a digital agency is never a simple task. You have many balls in the air at once and plenty of competing deadlines and priorities. Micro agencies in particular often end up operating more like individual freelancers with fewer formal procedures in place.
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