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Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More

During a discussion with a leadership coaching client recently she asked if it was possible to improve the sales leadership skills of her sales manager. It was an interesting question to come from the owner, but I knew from our diagnostic review that she had a concern on her sales process. Read More

If you’re new to blogging scene and willing to begin, but don’t like reading long-winded text based content and blogging guides around the web.

You’re not alone! Read More

My writing here on EJ is very mindset-centric. While techniques are great, and I know a lot of people read other blogs specifically to learn about practical things you can do using the latest web tools, I tend to focus more on the thought process and the strategy behind your decisions. Read More