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Creativity expert Todd Henry joins us on Episode 134 of the Content Marketing Podcast to talk about his new book, Louder Than Words: Harness the Power of Your Authentic Voice. Read More

Have you ever bought followers on social media? What are the implications? Are they a good idea? We examine the case against buying followers on Twitter. Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected world. But do we have the right infrastructure to let IoT reach its full potential? And are we fully disposed to explore its immense benefits to digital marketing? Read More

If you have recently looked at the growing tide of news and noise around core values in the workplace you will have already noticed that office posters are being ripped down everywhere. For example, Netflix’s culture manifesto, published on Slideshare and viewed over 11 million times emphasises the Read More

Very few people believe me when I tell them I’m shy. Why? Because I’m a frequent public speaker, a regular networker, and I love to meet and brainstorm with other small business owners. When I started my own business in 2008, I knew I’d have to become a salesperson (in addition to being an editor) Read More

Google+ is about to get way more relevant. Check out these three recent updates that remove the sometimes aggravating aspects Google+ as Google's attempts to rewrite the destiny of their social network. Lauren has the rundown in this Tek Shouts! article. Read More

o you have enough money to pay your bills next month or next quarter? Not sure? Then it’s time to add cash flow forecasting to your planning mix.

Here are some tips for building a basic cash flow model and how some basic analysis can put those numbers to good use. Read More

The world was coming to an end at midnight 31 December 1999. We had planned for it for years. It was, as one techno-wag said, “a disaster with a deadline.”
The Year 2000 rollover was going to be big. Worldwide. No escape. Like Noah and the flood, we knew it was coming. We knew this would be no mer Read More

If you want to make people buy more of your stuff, find out why they're purchasing in the first place. Read More