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By Mary Ann Keeling

In today’s landscape, customers are always looking for ways to be rewarded for being loyal to their favorite brands. And alternatively, companies are searching for ways to boost the level of trust among their customers. Seeing as how tangible items such as loyalty cards creat Read More

What do you look for when hiring younger employees? Think you'll love this list! Would you share what you look for? Read More

Have an angry customer on the phone? Here is a step-by-step guide for small business owners on how to handle an irate customer on the phone. Read more! Read More

Why do small businesses fail? According to a statistics taken from the Small Business Administration, 70 percent of small businesses make it to their third year, and 51 percent see their sixth. This throws the old notion of most businesses failing within their first year right out of the window, bu Read More

By shaping the consumer decision making process and experience, you can promote loyalty with every interaction. Read More

One star. That’s all they’ve given you. And beside that horrifying display of displeasure, they’ve listed a barrage of scathing remarks–in bold print, for the whole world to see.. Read More

Getting ripped off sucks, there’s no two ways about it.

Some lucky consumers make it through life without ever experiencing this particular brand of awful, but most of us deal with it at one point or another.

If you’ve been swindled by a business, here are some steps you can take to get your Read More

Joseph Berida speaks about customer service and speaks to the various channels that you, as a business owner, should be reaching and engaging (potential) customers. Read More