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Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Non-organic growth would include OEM relationships, finding Read More

Every new blogger gets “stage fright.” It’s natural. You’re worried about making a good impression and you want to sound like and expert but your words just sound so incredibly dull and boring. Then you get even more stressed trying to come up with colorful words to make your content more interesti Read More

In the post-Penguin update, it is more important than ever to get quality backlinks to your site to drive page rank and traffic. Organic links  are key to Read More

It’s a perfect matchup of local SEO, content marketing and community building in a neat little package.

The new Airbnb Neighbourhoods content allows travellers to new cities to be able to find the perfect location based on specific types of requirements they have. Read More

Regulations are multiplying all over the world, many of them hitting businesses hard and making it more challenging to operate. A recent report indicates that currently about 60 regulations are added each day around the world with 14,215 new regulatory announcements globally since 2011. Some may ar Read More

Segmenting your customers by basic characteristics like gender, relationship status, education, age, location, and language is not a new idea in marketing. Having small business owners be able to handle this kind of thing simply by logging into their Facebook accounts certainly is. Social media str Read More

Many firms specialize in SEO (search engine optimization). There are also simple steps that you can do to optimize your website with little effort. Read More

You can't expect to grow your business, or any other kind of successful organization for that matter, without working on your customer service. A big part of that, says speaker and guest blogger Carol Ritter, is linked to your ability to make customers feel welcome and appreciated. In this post on Read More

Branded online business communities are becoming a huge trend and for good reason. Businesses can use online communities to drive traffic to their Websites, get more feedback from their fans and customers, and create a better environment in which to more effectively promote their products and servi Read More

It is now official. You can send emails to Twitter and non-Twitter users directly from twitter.com. The new feature was introduced on Thursday.
The “Email Twee Read More