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Here comes the concept of buyer persona. An imaginary character, a made up person, someone, who buys your products or services. Read More

This is the summary of a much longer email that I received last week. Come to think of it – it’s a pretty good representation of the kinds of emails I get regularly. - See more at: http://diymarketers.com/creative-offline-marketing-trends-tips-retailers-2015/#sthash.IINRFWTY.dpuf Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More