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Sigmund Freud’s pleasure principle isn’t exactly rocket science but it’s easy to forget. Essentially it says every action we take is an effort to feel better, either by seeking pleasure or avoiding pain. Avoiding pain usually takes priority and often takes the form of procrastination. We put someth Read More

Is your website's homepage too long? See how it measures up to our examples and find out how this could damage your business. Read More

We all know that positive customer testimonials can serve as a great selling tool, but what about fake reviews? Discover the damage fake reviews could do to your company. Read More

Get ready for more relevant content in your News Feed. Facebook announced on Tuesday that it had started tweaking its ranking algorithm to enhance the user expe Read More

Here is a great guide for using social media for your business. Lot of businesses attempt to use these but only end up failing. Here are some ways on how to use it properly. Read More

While there are a variety of franchising options available these days, some stand above the rest as being easy to enter into and quite lucrative all at once. Read More

The way Anthony Weiner handled public relations in light of his scandal holds important lessons in PR for small business owners. What to do and what not to do when you are facing PR challenges in small business. Read More

Tell the truth. You’re probably not crazy about your About page. It'd be really nice to have a magic formula that works every time. But, like everything in business, there’s no “one right way.” Click to learn 7 different ways you can approach your About page & how to pick the right one for you. Read More

Some years ago many looked at blogging as a career for those that do not have any job and some don't even believe that bloggers can make a substantial income from the comfort of their homes. Blogging these days is more than publishing contents and waiting for visitors to click on your PPC ads so yo Read More

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. Read More