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An army of companies is working to help you get to know potential customers. Think twice before turning away their help. Read More

Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might think that it’d be easier finding Polar bears in Australia. Whether you’re struggling to come up with great ideas for your ads, blog posts, emails, or even products … we all know how dau Read More

From social sharing buttons to including high quality images, get into the article to find out which are the 8 tips that can drive high social shares on your blog. Read More

Running a business is not easy and time seems to work against you when you’ve got a lot on your plate each day. One of those tasks that must be attended to regularly is maintaining your social channels so that you always have a consistent flow of content to share with your followers. But cranking o Read More

Are you optimizing your blog posts for the search engines? Do you use SEO to drive traffic to your website? The resources in this roundup are from 8 top SEO influencers. Read More

Unfamiliar with the world of A/B testing, its benefits and what it can do for your online business? Here is the article that will help you out. Read More

Social media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. But finding the best tool for your business need can be an overwhelming task as there are hundreds of tools and apps to choose from. Luckily, help is at hand. Take a look at t Read More

Naturally, you want to make sure you’re getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you have to be strategic about what you measure to get to that ROI. Here’s how. Read More

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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