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By labeling millennials as millennials and attempting to market to them as different than us, we fundamentally miss the point of how our world has changed. We have to look to larger changes in culture / communication and strategize according to truly embrace this new world. Read More

Customer registration is beneficial for both the customers as well as businesses. Know here how customer registration is evolving. Read More

From Facebook Negative Feedback to Single Attribution, get into the article to know about some less common yet important marketing metrics. Read More

The Twitter chat should boost awareness of your industry expertise, by sharing information and inviting your audience to do the same and discuss. Read More

Learn about the addition of digital mapping data to the popular visual social platform in this most recent Tek Shouts! article. Pinterest now takes location data from Google Maps, Apple Maps, and Foursquare to offer its Pinners a more localized experience. Read More

One misguided tweet can ruin the reputation of even the strongest brand, so if you’re running social media accounts it’s in your best interest to protect yourself against such risk by developing an efficient social media policy at your workplace. Read More

Keeping up with small business social marketing techniques and trends can be time-consuming. There are thousands of blogs that you could follow, to get advice. The problem lies in deciding which ones best suit your needs.

Here are nine blogs that I believe qualify as the “best” due to their cont Read More

Whether building your brand or promoting your product or service, using images can have a huge impact on your business. Here are some tips to keep in mind. Read More

If you’re just getting started with social media, or you’re about to hire your first social media manager, then it helps to understand the basics. Social media is an incredibly powerful inbound marketing tool, but the sheer amount of platforms now out there can make it a little daunting when it com Read More

Your brand is what the outside world thinks of you; it’s a collection of impressions you build up over time. These days your first impression is often made online.
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