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Recently we at Visible Logic attended UXPA in Boston. Here are some of our takeaways on how Web UX affects brand experience. Read More

Working from home has a TON of perks, but there is a downside. First, the majority of work at home jobs available are for independent contractors and freelancers, which means you’re responsible for your own taxes. Second, most gigs don’t offer employee benefits, so no health insurance, no paid vaca Read More

Social media marketing, in sharp contrast, is an area where small businesses can compete. The barriers to entry are low, the hard costs of conducting campaigns are minimal, and small businesses have a few built-in advantages they can profitably leverage in the social media space. Let’s review these Read More

As with mobile phones before them, some of these new smart devices will walk through the office door with employees, while others will be embedded in products that connect to corporate systems from homes and other businesses. And the number of IoT applications initiated by lines of business will in Read More

Above all, a small business owners’ main priority is to stay in business. But choosing the right equipment to actually run business remains questionable, particularly whether or not a small business owner should lease or buy their equipment? Read More

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. He is the known guru in business planning. Read More

One of the most rewarding aspects of marketing is the challenge, so realize that you’re up for it. You can grind your way to gaining traction.

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Do you need marketing tips for your online store? I share three in this post from an Etsy store that I heart. Learn how to she turned me from a one time shopper into a lifetime customer. Read More

Are you serious about gaining high quality Twitter followers? Finding top influencers in your niche doesn't have to be a chore and these tools can help you. Read More

I’ve got a confession to make. Sometimes – quite often actually – I absolutely hate writing. I know this sounds weird coming from a professional copywriter and content marketer – but I’m afraid it’s true. Read More