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Recent articles covering Google’s decision to split Google+ into separate services have been rather fascinating.

Although many social media experts are in complete denial that social is changing (and the returns dwindling) there is clearly a problem... Read More

What Content Marketers can learn from the success of 17-year old Lorde. What’s intriguing about Lorde is her rise to fame. Her success was a brilliant combination of hard work and right time, right channels, and right strategy. And clearly, there are lessons we content marketers can learn from the Read More

It is true that outsourcing is a good strategy for business aiming to lessen their costs. However, there are many things to be considered before putting yourself in it. Take time to weigh your options and follow these tips to help you succeed in creating an enhanced business through outsourcing. Read More

The first step to starting a small business is to determine how much capital you will need to get things up and running. Read More

Once in a while, we all need to give a presentation, deliver a public speech, or pitch our business idea. And when we are asked to do that, our feelings usually fall into one of these categories... Read More

Once in a while, we all need to give a presentation, deliver a public speech, or pitch our business idea. And when we are asked to do that, our feelings usually fall into one of these categories... Read More

Over two years ago, a disgruntled user decided to attack me relentlessly during the major part of a Twitter chat in which I participated as a guest.

He had two issues with me:

- Content curation - According to him, I knew nothing about it. He considered curating on a blog akin to content scra Read More

Implement call tracking technology to find out more about your marketing efforts, improve your customer experience, and optimize your budget across every channel. Read More

What does it take to start a location independent business?
Do you dream of a life without a boss, or a workday without the commute? The story of Betsy and Pete Wuebker shows you that it’s never too late to change your life. They are baby boomers who sold everything to become location independent. Read More

How can twenty sticks of spaghetti, a yard of tape, a yard of string, and one marshmallow help build a stronger team? The Marshmallow Challenge has become a popular exercise in which small groups are asked to build the “tallest free-standing structure” out of the materials provided. Read More