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Here is the ultimate list - the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up Read More

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More

First of all, did you know that companies and business professionals with blogs have 55% more website traffic? While the average monthly visitors to a site without a blog is only 1,480, that number jumps up 52% to 2,250 to company websites with blogs. Read More

Customer service costs in franchising are part of the business model. Check out this infographic about this important topic on the Franchise Biz Directory blog. Nowsourcing Inc. did the infographic. Read More

So, you want to set up ecommerce for your business. And why not? Everyone’s doing it. And “electronic commerce” provides a convenient option for customers to purchase your products from anywhere they have internet access. Read More

Without а doubt, social media hаѕ transformed the way we do business. How to use social media effectively to boost visibility, connect with your target market, and accelerate online results. Read More

While executives would ask how much it would cost to listen and act on the voice of the customer (VOC), it should be viewed as how much would it cost the business if they do NOT listen to the voice of the customer. Read More

As much fun as Instagram is for sharing photos and seeing other great images, it’s also a very powerful tool for businesses. I was honored to be invited to recently host a webinar specifically on how to drive traffic with Instagram. Here's the webinar recap and the SlideShare slides. Read More

Being inspired by your work is one of the most important aspects of having a productive and successful career. If your work is inspiring, chances are you’ll be actively engaged. LinkedIn’s vast network of 300+ million members puts us in a unique position to measure inspiration across the globe – by Read More

Creating a strong brand identity is crucial. Here is an outline of the five most significant elements of doing this. Read More