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Traditionally, many businesses have gotten into the habit of using a mass-marketing approach, with precision focus on driving conversations. Now, with a wealth of available communication tools providing service and adding value, companies are seeing the importance of building long-term and sustaina Read More

Facebook's algorithm a.k.a EdgeRank minimizes the reach of your content to those that have liked the page, especially those that don't engage with your posts in their newsfeeds. So is advertising the answer? Do Facebook ads work? Read More

2013 brought with it a 2 percent payroll tax increase. Find out how to properly assess the new payroll tax rate on employee paychecks and how the new payroll tax rate will affect big picture issues, like hiring, headcount, and company benefits. Read More

As a Google Apps Authorized Reseller, the LinkGard team offers Google’s convenient, cloud-based product, with full user training, product customization, and support to help you get the maximum benefits. And for a small business owner, I am impressed with how easy it is to use all the great features Read More

MAX that Marketing: Are social media platforms overwhelming you? Is there too much to do and not enough time? Come see exactly where you should be spending your time to maximize your impact in your social media marketing strategies. Read More

For companies that publish multiple eBooks, they, like many businesses can be under attack from cybercriminals who will stop at nothing to pirate original content. In these cases, more expensive software solutions are necessary to safeguard publishers from piracy and cybercrime, but licensing cos Read More

If you’re like me and you pop in a few times every day, you’ll have noticed that the site has changed in a bit of a strange way.

Instead of the usual status bar with a prompt for you to make an update, we’re now getting greeted with a cheery and personal remark that would be more suited to your Read More

The importance of headlines can never be over emphasized because headlines is what your potential readers will first come in contact with and it will either pull them in or send them away. If your headline is well crafted, it will bring the potential reader to your blog and if not, they will just l Read More

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Read More

The first thing that everyone wants to know as soon as they find a drop in traffic (regardless of whether it is immediate, or gradual), is how to get their rankings in the SERPs (Search Engine Results Pages) back.

This article lists some of the most important steps you can use to identify potent Read More