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Kraig Swensrud, chief marketing officer of Campaign Monitor, provider of email marketing and marketing automation products for small and midsize businesses (SMBs), shares why marketing automation is key to the success of B2C organizations today. Kraig also discusses how marketing automation needs f Read More

How to make money, real money, while publishing content, is one of the preeminent questions of any new blogger. Start here. Read More

In this case study, Vanity Planet A/B tested the results of adding Instagram photos to its most popular product pages to see how it would affect conversion rate.
Vanity Planet is an online marketplace that sells beauty, grooming and health products for mindful & savvy shoppers.

In August 2016, Read More

In this episode of Business Systems Explored, Steli Efti reveals the B2B sales systems behind some of the fastest growing software companies in silicon valley. Read More

In this article, you can find out how to increase conversion rates and boost your sales twice as much. An author describes 4 essential techniques to improve your site’s usability and drive traffic to it. There are also mentioned top online tools to help you achieve better conversion rates. Read More

The game is on, just bang it out: here’s why you need a website.

Just imagine if Mark Zuckerberg wouldn’t have kicked off Facebooking from his Harvard room, would he have been a billionaire today? All it started for him is from his website. Recently, he has proudly posted that 1.7 billion people Read More

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Read More

Savvy marketers know that one lead magnet isn't enough to drive robust lead generation — you need to upgrade your strategy to content upgrades. Read More

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s Read More

SEO and awesome content usually don't go hand in hand.
Learn how to write the best blog post for your audience and rank on Google at the same time.
Everything from keywords, optimization, headlines, content length and more.
No stone is left unturned! Read More