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Online marketing can be overwhelming. Instead of trying to measure everything, just focus on these 3 essential blog metrics. Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

With all the talk about Google+, Twitter, Facebook, and YouTube, as a small business owner, you might feel like you should jump on the bandwagon. Before you get started, here are a few guidelines and tips for starting a social media policy for your small business. Read More

Low prices draw customers in, true. But that's not all they do. They can also send a message to your customers that you don't want them to hear. Read More

A press release is still one of the best ways to reach the media to gain publicity. However, most go straight into an editor’s trash bin because people make the mistake of sending poorly constructed, self-serving releases. Read More

Even though you can find free recipes on the internet, sales of cookbooks are still very popular. We follow their recipes step by step and enjoy the experience of serving up the dishes to our friends and families.The same opportunity exists if you sell a service, so what recipes could you dish up? Read More

A review of Tara Gentile's e-book, "Storytelling for Creative Biz Success," that merges storytelling techniques with marketing for creative small businesses. Read More

In a connected world, networking is vital for business owners. The way you meet others, build relationships and forge partnerships can mean the difference between success and failure in the business world. Read More

For this week's Performance Management discussion, I'm shifting gears quite a bit.  It's a topic few sales people think about as an aspect of managing their Read More

You might have something valuable to offer another business. This is where bartering can come in. You can exchange a product or service you can provide for what you need. Read More