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Equity = Assets – Liabilities. You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability. Read More

"Now you don’t have to be as anal as I am but you should at least understand the ramifications of your actions. Just make sure that you know what you are getting into when using someone else’s code and make sure you trust them." Read More

Freedom and flexibility are often reasons that people dream of owning a home business. These are the reasons that I often work seven days a week for my own home business. Read More

For many employers, this is the time of year marked by open enrollment for health insurance. This is your chance to change your coverage, or choose a new plan (if it’s available). As you navigate open enrollment, here are a few things to think about: Read More

The IRS releases a yearly guidance plan and this year the IRS plan to look at the employee perk of free lunch among other things. Read More

Michael Clark, a Certified Financial Planner and Registered Investment Advisor in Southern California, offers a financial checklist for moving out or preparing for a move: Read More

If a guest has a bad experience, 95% of them are likely to tell someone about that experience. Far fewer people are apt to tell someone about a good experience. What are some best practices for dealing with a negative comment or post on your social media channels? Read More

If you are uncomfortable writing your own content, or looking for ways to save money in creating content, you may want to use a content writing service. Read More

Seven strategies business leaders can use to tap into their critical thinking powers to make better-informed decisions. Read More

If you want freelancing success, you need to learn how to effectively network. The connections you make matter a lot when you’re looking for work. Read More