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Virtual office space allows business owners to cut costs without sacrificing their business image. Learn how small business owners can benefit from virtual Read More

Marketing communications is the second favourite thing that marketers love doing – be it publicity or any form of ‘spreading the word’. It is almost important as achieving customers' service expectations. Here are some thoughts on marketing a small tourism destination. Read More

If you want to distinguish yourself with a book, just make sure it will fit your personality and your marketing style, and I don’t think you can lose. Read More

3000-word thought leadership article on everything you wanted to know about NoFollow and why you really don't want to know anything about NoFollow. Read More

If you managed to hang on since the Great Recession, you might be in line for a turnaround. Brendan Ross, with Direct Lending Investments, LLC, believes that there are three reasons for small business owners to feel optimistic about a small business recovery: Read More

A relative of mine recently found out that his tax preparer was engaging in some shady practices. Now he’s being audited, and the tax preparer is refusing to represent him — unless he pays even more. Apparently there is a rash of poor tax preparers that can land you in hot water. Read More

Even though tax filing season has come to an end, the scams aren't done. In fact, the IRS warns of a telephone scam that is perfect for continuing for a couple of months beyond April. Here are some of the characteristics of this scam, so that you can be on your guard: Read More

Being self-employed comes with a number of perks, and many people are turning toward self-employment in the face of a still-difficult economy and with the help of better technology. Read More

Is your landing page beautiful? Is it clean and clear and modern? More importantly, does it convert the people that come to it?

Here’s the thing about landing pages:

Knowing how to implement the tactics and strategies you’ve heard about and read about is what makes those strategies work, not Read More

The Princess Bride has been one of my favorite movies ever since I was little. Growing up, I may have changed, but the movie only got better. Looking at it now, I don’t just see an entertaining classic film, but also many great lessons for business success (and none involve a land war with Asia!) Read More