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They go like this: You give away your time and then hope the customer will buy. You many continue doing this and then after a while realise you have wasted a number of precious hours. These are not marketing strategies of course. Here are a couple a tips if you are using free as a marketing tactic. Read More

Is it time for us to pour out a 40 for Flash? Not quite yet, but being able to take advantage of the capabilities that HTML5 has will be a key strategy for developers everywhere. Read More

Social Media has really changed our lives, like it or not, but we shouldn't take it too seriously. Here's a lighter look at Social Media, I know you'll laugh, the response I've had on this is amazing! Read More

When you have a few million followers on Twitter, you have to treat the medium as if you were posting a headline for all to read in the New York Times. The problem some people don’t fully fathom with social media is. Because while it's conversational in nature, people are also eavesdropping. Read More

Social networking sites are great ways to keep in touch with friends and acquaintances. But sometimes the usual ones can seem a bit childish and silly, more of an entertainment site than an actual professional networking site. LinkedIn is the social networking site for those who are looking to esta Read More

Do the user bases of the two most powerful social networks closely resemble each other? What do they use them for? Infographic that breaks down the age, locations and habits of Facebook and Twitter users. Read More

In a vast effort to improve the user experience and bring more traffic to publishers’ websites, the popular social network is rolling out with a major update that will give each “like” more prominence on the Facebook platform. Now every time you give a story your “thumbs up,” a headline, blurb and Read More

There is a new test case for SEO professionals to use as the example of how not to do things for Google and SEO. In a fascinating article in the New York Times, retailer JcPenney recently was caught using a SEO strategy with website links called “cloaking.” Read More

We get a lot of requests from our clients about making their site “mobile friendly”. It’s important that your organization is effectively represented on mobile devices, but what does that mean really?

Of course we get the “easy button” question… “Well, can’t we just convert it to mobile?” The Read More

Podcasting is gradually making its way into the mainstream. For now it’s an emerging means to share audio files on the World Wide Web. However, podcasting is opening up communication and marketing opportunities for various businesses. Read More