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To stand out you need unique and/or beautiful photos that will pull people in and I am going to give you some quick steps on how to do that for just a few hundred bucks a year. Read More

I would really love it if the search and marketing community focused not just on content, but on creating outstanding content. This would most likely mean less content and better information for all of us. I don’t care if you publish just once a month; what I want is to be wowed.

#WriteLessAndWr Read More

Find out what you need need to know about Section 179 and if you are a new small business or new to consulting here are 4 devices you need and they are also a deduction. Check them out! Read More

Everybody, it seems, wants to exhort the benefits of content strategy, but don’t nobody wanna do the heavy lifting required to make the discipline a success.

In fact, “content strategy” are two of the most batted around words in the field of content marketing, but there is in an inverse relation Read More

The biggest problem I have with social sharing is the suckiness I see on a daily basis. Nothing irritates me more than clicking on a link and seeing something that is rehashed content and/or something that offers no value.

Here are some tips and facts about sharing quality. Share with your boss Read More

Marketers – Focus on Influencing Perceptions and Changing Assumptions!

Every design you make, every image you choose and every word you write needs to take the possible perceptions and assumptions that might be made, by each persona, into account.

The goal is to come across as positive as pos Read More

But, when I do speak I have rules for ‘myself’ that must be followed. I created these rules for myself because I have observed plenty of speakers that have made me feel like I have wasted my time and money at conferences/sessions. Read More

With security issues like Heartbleed and hackers breaking into even what we thought to be the most secure areas of the Internet, we all need to start taking some more precautions when it comes to the security of our websites. I know I felt like I needed to take a look at my own security practices a Read More

Sixty-one is a lot of tools to browse through, so I thought I’d help out by categorizing all of them into a clickable table. The headings below will take you to each section within the post. Read More

Jobs don’t last forever, no matter how much we want them to. If you are seen in articles, events and conferences as only a part of a specific company then that is how you will be remembered. I am not saying that you shouldn’t represent your company, because you really should. If you work with a com Read More