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WHEN times are good, they are very, very good for consultants. But when they are bad, they are horrid. As the economy stalled in 2009, the global consulting industry... Read More

Think back to how business was done a few decades ago. There was no email, Internet, mobile marketing, telecommuting or smartphones. Now communications are instantaneous, huge amounts of information ... Read More

Learn how everything you do in business is related to marketing in one way or another. The faster you learn this lesson, the faster your business grows. Read More

The PR Verdict: “F” (Full Fiasco) to The People’s Daily, whose credibility reached a new low.
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Take some time to review these five mistakes. Are you taking account of the big picture? Are you communicating the value that you offer? Do you discount too easily and are you often working for free? Do you clearly show the price of your products and services? Read More

The PR Verdict: "D" (PR Problematic) for Walmart. Their decision to start Black Friday so early on Thanksgiving Thursday has thrown them back in the unflattering light of being unfair to its workers.
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Be sure that on this particular day - Saturday, November 24th, 2012 - you spend your money nowhere else than your local small business - not only in the US but wherever in the world you are! Read More

There are lots of great reasons to write about franchise ownership. For this article I’ll focus on five of the best reasons to own a franchise. See, a lot of people use real complicated franchise investigation procedures to ferret out the best and worst franchises. They even develop lists for th Read More

Jump start your visibility with this Famous in Your Field tip on using LinkedIn to find reporters, journalists, bloggers and writers in your local area or industry. 92% of all journalists are on LinkedIn. Why? Because it makes their job easier. Read More

In this digital age, we at EMSI wondered which forms of publicity and PR had the biggest effect on our choices for the presidential election. Read More