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What is the first thing you do when you wake up and the last before you sleep? Behind this (apparently futile) question we can find the fate of the retail customer experience. Read More

How are you dealing with the challenges of an epochal shift that promises to impact businesses even more in the years to come? Useful insights may be found in the 2016 State of Digital Transformation report. Read More

What are the most disruptive technology trends that await around the corner? How will these trends affect the way you engage and monetize your customers from 2017? Read More

Hubspot has recently released its global 8th annual The State of Inbound, a top notch report delivering an in-depth analysis of the main global trends. ‘Inbound’, of course, is the engine that drives the whole take on the future of marketing. Read More

The next generation customer experience is around the corner, maybe is already here; too many brands, however, still rely on outdated thinking patterns, and marketing truths that are not so true anymore. Read More

While publishers now use the mobile web to reach readers, the customer experience is often discouraging, and leaves a lot to be desired. As usual, people and technology evolve at a quicker pace than companies. Let’s get back to the question, then: Is Google AMP the next revolution for mobile market Read More

They breathe in symbiosis with their smartphone. They definitely are the living proof of the digital transformation, that has changed the way we live, communicate, search and make purchases. How can you engage and monetize millennials? Read More

Since the smartphone has become the privileged companion of our private and professional life, mobile business apps represent the essential compendium to stay connected 24/7 with what matters most: your brand and your customers.

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The smartphone has changed customer behaviors, in the name of an omni-channel approach to shopping. Mobile technology is disrupting the retail industry, and we are facing the rise of mobile shopping. How do you respond to this evolution?

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How can I grow my business? How can I overcome the challenges of the digital transformation? How can I engage and monetize my digital customers? If you are looking for an answer, you might find useful insights through the pages of these five books every digital marketer should read. Read More