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Book publishers hate him and his customers adore him. Whatever your feelings about Jeff Bezos, one thing is indisputable - he’s one of the most brilliant business minds of our time.

Over and over, Bezos has used unconventional strategies to triumph over his competition. Here are 3 business princ Read More

Neil-the franchisee, brought a lot to the table. He was entrepreneurial, smart…well-rounded-he even attended law school. And, he was (is) really personable. All the things you’d want to see in a business coach. The executives at franchise headquarters must have loved him. Read More

Is there anything really unique or different anymore? Maybe there is, but it’s probably very rare and there is probably someone out there who is selling something that though different achieves the same result that you do but in a different way.

Even if you are unique or different you Read More

If you’re starting a small business or developing a new product, you need to give it a name.
That name will become your brand name and it has the potential to become very valuable. You need to make sure you pick something amazing.
However, picking an amazing brand name isn’t enough to position yo Read More

The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More

Every startup needs a couple of advisors with deep experience and connections in your business domain or financial skills to complement your technical focus. Advisors need to be mentors, looking ahead and directing you on key actions to take or avoid. Unfortunately, many prefer the role of critic, Read More

Are you ready to make your budget work harder for a better ROI?
Here are the 4 key marketing mistakes that most B2Bs make, and more importantly, how to avoid them.
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How to manage your time.
How can you make the maximum progress, in the minimum time and effort? In order to get the most progress in the least time, you need to be operating according to the correct time management principles. Here are the five most important time management principles…
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Some products are inescapably embarrassing or awkward to talk about. Even mild embarrassment can cause consumers to alter their behavior, according to a research study published in the Journal of Consumer Research...

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Have you ever wondered how to create great content for your blog?

This is a 2000 words guide with 15 steps to help you writing articles with real added value for your readers. Read More