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Predictive Analytics is a much concrete way to know one’s customer. In this era of Big Data knowing one’s customer is an important thing. Predictive analytical methods help to bridge the gap between the Customers and Retailers. Read More

If you’ve ever worked in advertising, you’ll know the power of the four-letter F word … Free.

Free samples, free trials, buy one-get one free. Read More

Google Express is a home delivery service for clothes and other non-perishable goods. What does its expansion mean for local retailers? Read on in this Tek Shouts! article to find out. Read More

You Cannot Let THIS Discourage You When Marketing on Facebook - Are you a sports fan?  I am a DIEHARD sports fan.  I was somewhat forced to be a fan because my 5’8″ stocky frame just wasn’t meant for ... Read More

If you have dual monitors and frequently blabber on about CPC, CTR, ROI, CPM, or RPM when talking about your Google AdSense earnings, then you definitely have that day trader vibe going on. Thank goodness we’re in an era where being a geek finally is considered the new cool. So let’s take it a step Read More

Canonicalization is as difficult to understand as it is to pronounce. However, if you want to optimize your website, you'll need to understand it and implement it. Read More

“Community users remain users 50% longer and visit nine times more often than non-community users”.

To keep users engaged in a community is an integral part of the community management. With successful online communities – customers, employees, partners, and suppliers stay connected with one ano Read More

“Community users remain users 50% longer and visit nine times more often than non-community users”.

To keep users engaged in a community is an integral part of the community management. With successful online communities – customers, employees, partners, and suppliers stay connected with one ano Read More

This guide covers 2015 spending changes broken up by marketing channels (email and social see the largest spending increases), how to grow your email list through social media and also how to grow your social media audiences through email. Read More

Ever had your interest piqued by the world of Affiliate Marketing, but are unsure about what it actually is? Well then this is the guide for you! Read More