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Coca-Cola is one of the most recognized brands in the world.
Originating in 1886, Coca-Cola has since gone beyond defining American culture and is produced and bottled locally in almost every country.
How did the company become so popular? Read More

Does your website have a high bounce rate? Unsure about your homepage design? Here are 7 reasons why your homepage design could be scaring people away! Read More

Mobile is the future. Get into the article to understand how to optimize social sharing for mobile users. A must read article for every marketer. Read More

Software as a service (SaaS) enterprise resource planning systems (ERP), also called on-demand software, hosted software, and utility computing, have been highly disruptive in the application software industry, but not in a bad way. There are several reasons why more and more businesses are going f Read More

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear, for Roadside is here. We have scoured the web to bring the top news stories that will matter to you. Read More

Here’s a cheat-sheet of online marketing roles to help you gain a better understanding of how you fit into the big picture. Read More

Starting your own company can be a daunting experience; however for the same reasons as to why it could also be the most exciting. You need to find the time outside of your normal 9 to 5 to dedicate to your business, hustle together money among your bills to front cash for the startup, and watch th Read More

Social media continues to play an increasingly important role in the marketing of a small business today. No longer is it deemed enough to only have a website for your business. You now MUST engage with your clients, provide interesting and valuable content, and build a brand that clients are happy Read More

With over half of the states having a higher minimum wage than the federal minimum, it may feel like small businesses are being squeezed.
According to the U.S. Department of Labor, two-thirds of minimum wage earners are in the service industries, a full 44 percent in food service. Two-thirds are p Read More

Don’t Rush into a “Business Plan.” Many people will tell you that the only way you will get your idea supported is by creating a business plan. And, just as many others will tell you that no one serious about funding your idea will take the time to read a full 20 to 50 page business plan (at least Read More