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Content marketing is everywhere. It's in your social feeds, your email inbox, and on your favorite websites. Take your dog to the veterinarian, and they'll probably remind you to check out their latest blog post on your way out the door. Whether you need to fix the drain in your kitchen sink, grow Read More

Since the late 1990s search engines have treated links as votes for popularity and importance to rank a website in their search results. For search engines crawlers internet is the ocean of content and links are the route between pages. Using sophisticated algorithms and link analysis search engine Read More

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days.
Developing and building your personal brand is an important part of deciding Read More

Small businesses have changed how they compensate employees over the past 40 years. That’s not surprising given all the changes in the economy and society that have occurred since the mid-1980s.
I have written about many of these shifts before:
While big companies have always paid more than small Read More

A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out, there are two big social networks to tap into, and these are Pinterest and Instagram.
Would you like to have more influence? Whether you are just beginning your mark Read More

According to a recent study, 89 percent of brands report success with their content marketing strategies.

The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual con Read More

This week on Bplans, we discussed several useful tools that entrepreneurs can use to help start and run their businesses. Maybe you’re a hairdresser looking to use Instagram to your advantage, or a business owner looking for the best mobile payment processor. Or, perhaps, you are a content creator Read More

Is there anything really unique or different anymore? Maybe there is, but it’s probably very rare and there is probably someone out there who is selling something that though different achieves the same result that you do but in a different way.

Even if you are unique or different you Read More

The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More

The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More