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To better understand social networks, let’s look at them a little differently. What if social media had real-life equivalents? Read More

Email used to be the wild, wild West of marketing. Today, that title belongs to social media. This, of course, is only natural. When you’re at the frontiers, there aren’t really that many rules to serve as your guide for doing things. Read More

We’ve all heard it before… “The best way to acquire new clients (or customers) is to be ‘innovative’.”

While that is true, the question still remains “How exactly do you get your ‘innovation’ to stand out in a saturated online market?” Read More

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and lim Read More

The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby.

“Did you see this video that got 2 million views in two days?” Read More

Thinking about getting started with social video for your content marketing strategy? With the help of the infographic below, you can find out just for yourself which platform will work best for your business: Read More

Pinterest has announced that they are expanding Send Pin to include more advanced messaging and pinning, and the State of Collaboration has just taken a step forward. Read More

A business plateau, just like in fitness and bodybuilding, will occur many times throughout a person’s journey on their way to success. Sometimes it’s just the natural course and there’s not much that can be done to prevent it. However other times, you find yourself in a plateau for a reason. The d Read More

This is BIG news. Google have just announced that they are now using https as a ranking signal. This means that if you change your site over to https, you will get a ranking boost. Read More

Scheduling. Headache inducing, fist pounding, time draining scheduling! If the very mention of “scheduling” strikes a dreadful chord within your psyche, then you know just what we’re talking about here. Read More