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Which comes first the product or the brand? Even though a company’s brand name products fall under the umbrella of their corporate name, most consumers are buying the brand itself. For example, Tide laundry detergent is a brand of Proctor and Gamble. But when you go to the store to buy laundry dete Read More

Tapping into the power of your most influential customers is the best marketing decision your business can make. The facts and figures in this infographic show just how powerful word of mouth and influencer marketing is when it comes to increasing awareness, improving loyalty and driving sales. Read More

Having the best, most innovative product on the market is not enough to drive traffic to your office or store. It takes a carefully-planned strategy to effectively promote your products or services.
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This last week I found a way to learn something new from each blogger I chose. Today, you will learn about: Leverage the power of online networking and blogging for your business. Your biggest breakthrough in business may not have anything to do directly with your business. Gain interesting insight Read More

Some people just aren’t employee material. As a manager you really shouldn’t have any qualms about getting rid of those who disrupt what you are trying to accomplish. Read More

From looking at retail space to buying a car, knowing a few effective negotiation tactics will help you go further in your professional and personal life. Read More

9 bloggers helped me retire to paradise. Follow these folks to make your blogging dreams come true.
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I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More

In this #TYBCommunity round up we share posts on Facebook save, an entrepreneurs life, how to stop procrastinating, customer service insights, make your blog shine, save money on technology and lots more. Read More

A lot of businesses today are faced with a dilemma on whether they should hire a copywriter to produce quality content for their websites or not. This article takes a careful look at the situation and address five important reasons why you should seriously consider hiring someone to write content f Read More