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In a world of Excel spreadsheets and online tools, we take a lot of calculations for granted. Take breakeven analysis. You’ve probably heard of it. Maybe even used the term before, or said: “At what point do we break even?” But because you may not entirely understand the math — and because understa Read More

When you have to come up with a great idea with a limited amount of time in which to do it, an engineered thinking session may be in order where distractions are removed and thoughts stimulated. Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

From the best video on the Internet, to new mobile usage stats, LinkedIn changes and airline rules you need to know about - it's all here. Read More

We talk frequently in this space about safety issues involving promotional products. A heart-wrenching story out of Pennsylvania this week has me Read More

If you’re marketing on Twitter, you want to make sure you’re doing it right… right? If you aren’t sure about what you’re doing, or are simply hoping to get more out of this social network, you can start by utilizing these five quick tips for marketing. They can help get you on the right path, and s Read More

Small business trends in management, technology, human resources, financial management and marketing for 2014. Read More

I talk to many people who have spent years struggling up the corporate ladder who dream of jumping ship and becoming an entrepreneur. I hasten to tell them that every job move is fraught with risk, but the move from employee to entrepreneur is on the high end of the risk curve. It’s a big jump, esp Read More

Shared Hosting is the best hosting available for newbies, startups & websites with moderate traffic. Find the reason behind it & how to monetize from it. Read More