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Back in August 2014 Google informed that switching the website over to HTTPs will give the site some SEO advantages and a minor ranking boost. And what can we see now in 2016? There are a lot of sites which still use an HTTP-protocol. Let’s review this situation in details. Read More

Most great inbound marketing strategies include blogs, which are showcased on the company website and can also be shared across social media. Building a wide reader base takes time and energy, just as companies also invest in creating email lists and gaining Facebook followers. Read More

How does inbound marketing integrate with sales processes? Let’s have a look at the attract, convert and close phase of inbound.
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How do you use Pinterest to drive more sales?

87% of Pinners reporting that Pinterest helped them decide what to purchase, Pinterest has shown that that pictures can also be worth a thousand sales.

In this article see the journey of Pinterest users from ‘lookers’ to ‘buyer Read More

Do you want to get started with online advertising but are not sure where to start? Have you spent lots of money on advertising but have little to show for it? While online advertising can be a goldmine for businesses, it’s easy to spend money on the wrong platform, targeting the wrong audience w Read More

Across all virtual communication platforms, these are the qualities that will cultivate positive team spirit within a company. Read More

Since eDigitalResearch started benchmarking the online customer journey way back in 1999, results have changed massively.

Shoppers are now buying online more than ever with some retailers even reporting more online sales than in store. Read More

A targeted retail marketing email campaign is a great way to bring customers into your store and build customer loyalty for your retail business. But are your retail marketing emails having the opposite effect from what you intended? If you’re sending emails too often, a recent survey cautions, you Read More

Digital technology has permeated every aspect of our lives, and the workplace is no exception. One of the things that technology has done in the workplace is bring people together no matter where they are, making collaborative solutions a critically important technology for the way we work moving f Read More

Popular search-focused email client CloudMagic has added a useful feature to its service. The feature known as Sender Profile was specifically created to aid those who receive lots of email from people they don’t know. Similar to services like the newly launched Connect from Clearbit for desktop em Read More