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Video content has experienced a dramatic growth over the past two years. This fact is not surprising because this channel has many advantages to deliver information to a potential customer. Let’s review what preferences video content is able to give to online stores. Read More

Even though the color of their money is always green, all startup investors are not the same. Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Taking on equity investors to fund your company is much like get Read More

It's critical to the success of any writer, whether working on a book or a blog post, to make sure that they're writing for an audience. The content has to WANT to be written. Read More

Summer is a great time to take a break and reflect on your next steps in your career.
To help you spend the summer practically, we prepared a list of 7 business summer school programs. Read More

Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and tru Read More

I see it time and again: how website owners are obsessed about generating more traffic to their sites. So much so that now one will come across case studies and articles shared by other business marketeers on how to draw a billion visitors to a website.

Such expectations however are not extraord Read More

Sports stars know that franchising is a good investment for their hard-earned millions. For this Friday Franchising News, we're bringing you 5 professional athletes who have made headlines by joining the franchising game. Read More

People buy franchises for lots of reasons. I've talked with thousands of prospective franchise business owners over the years. All of them…all of these courageous people I’ve met and/or worked with 1-on-1, come to the table for pretty much the same reasons. They are... Read More

Since Jeff Bezos, CEO at Amazon, announced a plan for delivering goods via drone in 2013, a dream has taken hold. Large and small businesses alike imagine a time when drones deliver everything from merchandise to pizza. But a recent report by the National Retail Federation sees drone deliveries gro Read More

Does your social media strategy need a boost? Social media maven Neal Schaffer reveals how he gets more followers on Twitter, Facebook, LinkedIn and more. Read More