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When you post status after status on your Facebook business page, with no likes or comments do you feel like you’re in a deserted town with crickets chirping? 5 Tips to Start the Conversation on your Facebook Business Page Read More

For as long as there has been tasks to complete there have been checklists. Our daily tasks, recurring event needs, project checklists for an entire team to complete. Process Street allows you to create those checklists you need, collaborate with your team across different workflows, and assign tho Read More

It’s important for social media managers to understand that many of the strategies and techniques you use for your social media marketing campaigns can have an effect on your SEO. The key is knowing how to tackle your social media campaigns with the SEO mindset. Read More

When you're promoting your products, services, and value, not only you want people to know about you, but you also want to get some returning value back. In this post I go into more detail about marketing reciprocity! Read More

A federal tax ID number is also known as an Employer Identification Number, or EIN. Essentially, any business that has employees needs to obtain one, but depending on such things as the type of tax return you file, you may need one even if you have no employees. Read More

Entrepreneurship is well rewarded in the medical field. Here are a few tips that will help smooth out the rough edges of your journey into business ownership. Read More

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

Whether you’ve only recently started considering your own business endeavor, or you’ve been running a small company for some time now, chances are that you’ll have heard of a few crucial terms, such as SEO and “web citations.



Regardless of what you might automatically assume, a citation isn Read More

If you want to drive awareness for your business, guest blogging is one of the best ways to do it. But, you need to take the right approach. In this post Elna Cain delves into exactly how to get real results from guest blogging. Read More

LinkedIn is one of the top tools for small business owners, when used correctly. But more than small business owners are using the social service. We did some research to see exactly how people are using LinkedIn today. Here’s what we found: Read More