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Proximity marketing along with the Beacons needs a mobile device with a Bluetooth connection at a particular or specific location within which the beacon can attract the attention of that specific area. Read More

During National Small Business Week May 4-8, the SBA is hosting live events in five cities across the U.S., as well as online webinars for those who can’t attend in person. But the SBA is there to help your small business grow all year long, no matter where you are—not just during National Small Bu Read More

While the tech giants of Google, Twitter, and Facebook find their footing in the battle of ad tech, what can small business owners do to improve their own standing in new mobile and advertising technologies? Read More

Lara struggles with receiving feedback. She tends to hear it as a personal attack and have a hot-headed reaction. Like many people who have trouble managing emotions in the workplace, Lara has little awareness of how to manage her personal boundaries. Here’s how Eleanor Shakiba would help Lara lear Read More

Lara struggles with receiving feedback. She tends to hear it as a personal attack and have a hot-headed reaction. Like many people who have trouble managing emotions in the workplace, Lara has little awareness of how to manage her personal boundaries. Here’s how Eleanor Shakiba would help Lara lear Read More

Creating graphic brand memes with quotes is a good way to encourage conversation and shares on social media. Having a standout visual marketing strategy is an important part of building your personal brand’s visibility; and, it’s important that you have a message match. Read More

As we celebrate National Small Business Week I’m reminded of the countless number of times I’ve been asked “what traits do successful entrepreneurs possess?” While I don’t have a definitive answer—does anyone?—I do think success and optimism go hand-in-hand.
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Considering that the global economy is stabilizing and that the importance of globalization is becoming self-evident to most companies in the US, it’s only natural for the number of cross-cultural negotiations with foreign agencies to escalate. Whether your company is buying, selling or investing, Read More

Despite the rush in every academic institution to offer more courses on entrepreneurship, I still haven’t found it to be something you can learn in school. Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no Read More

Despite the rush in every academic institution to offer more courses on entrepreneurship, I still haven’t found it to be something you can learn in school. Of course, you can pick up the basic principles this way, but the problem is that the practical rules for success are changing so fast that no Read More