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In this episode I’ll be talking about 15 free advertising methods that you can try right now to get more customers. Also, I’ll be answering some reader emails and in the toolbox I’ll talk about the service I use to get my advertising materials designed professionally for a very affordable price. Read More

This year's tax season has finally been put to bed. And many people -- both small-business owners and consumers -- are breathing a collective sigh of relief. However, there is a fundamental difference between business and personal finances when it comes to taxes. While the “average Joe” may not hav Read More

Today’s topic is about how to be authentically successful in your business. Let’s face it: being an enlightened entrepreneur as a coach, an author, a speaker, a trainer, a leader and an expert, what I love to call Enlightened C.A.S.T.L.E., our authentic business success requires us to look within b Read More

There are tons of smartphone apps hitting the SMB world every day. Here are 8 hand-picked SMB apps for your consideration. Read More

The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to Read More

With 80 percent of traffic coming from outside of the U.S, 60 percent of viewers on YouTube come from countries whose primary language is not English. Where do they all come from? Why do they turn to YouTube for their content?
The below infographic from YTD will give you the skinny on these facts. Read More

There is a thin line between success and failure in startup businesses and it is in form of efforts you put to it. At the end of the day everyone wants to be successful but the input you dedicate to your new business is in direct proportions to how far you go in terms of success. Read More

The Greek myth of Sisyphus tells the tale of a man condemned to rolling the same giant boulder up a hill for all of eternity only to have it roll back down each time. There are times when handling work around the office can echo this myth and make us all feel like Sisyphus. How many times have you Read More

Not sure why your brand should be on Instagram? Or trying to find out exactly what value having your brand participate in this visual social network brings? Read on to discover 4 ways your brand can find value using Instagram. Read More