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One size doesn't fit all when it comes to marketing strategy. You have to choose the one that aligns with your business. Here are tips to make the right choice. Read More

Over the past few months there's been a lot of talk about messaging application and specifically the advent of chatbots. While it may come as a surprise to some, applications like Facebook Messenger that include chatbot functionality could actually be of great use to small businesses looking to eng Read More

Here are a few ways you can strike the perfect balance between empathizing with your customers and building a successful company. Read More

Here are a few ways you can strike the perfect balance between empathizing with your customers and building a successful company. Read More

Pinterest and Instagram are exceptional channels for audience growth and engagement.

But as marketers, what can we do to convert those followers into customers? In this post, John Stevens walks us through some actionable tactics we can use right away. As well as great examples of brands doing i Read More

Want to motivate your employees? Here are five reasons why using incentive travel packages can work better for your business than rewarding with money. Read More

Let’s take a look at a couple of the best SMB marketing plans out there—then pull out some common themes. Learn from these businesses success and implement their techniques into your marketing plan. Read More

It’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form. Read More

We are halfway through 2016 and entrepreneurs and small businesses are emerging from the ether, all with the goal of trying to fill a void in the marketplace. When your company is just starting out, defining a comprehensive office strategy is an understandably low priority on your "to-do" list. Read More

In the 24th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Outlook.com‘s new rendering engine, the retiring of the Windows Live Mail email client, brand new free email templates, and Gmail overtaking the display of email content. Read More