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Transcreation combines translation and content creation. It requires the editor or translator to either edit the original marketing content, e.g., an advertisement, or update it to better resonate with consumers outside the home country. Read More

I’m convinced that people who have fun at work are more innovative, as well as happier. I don’t have any big scientific studies to prove this, but in my considerable business experience, I haven’t seen many successes come out of a group of fearful pessimists or unhappy people. Read More

Are you looking for an alternative to Hootsuite? We've got you covered. Click here to find the best Hootsuite alternatives... Read More

If you’re dependent on web users to find your blog or website through online searches, boosting SEO strategy should be your top priority. Discover 5 result-driven ways to amplify your SEO techniques for better search ranking. Read More

For a startup company it is necessary to understand the value of their investors. An investor is a person or a company who will be funding a venture capital for a certain project and involves in presenting a graph of profit and loss ratio. Read More

The insights from the project work are written to give a personal view about the work you did.

It is about writing down the insights you got and what new points you gained from reading the whole text of the project work.

While the reflection is about the effects the project would reflect to t Read More

Juniper Networks’ wired and wireless access solution includes the EX Series Switches, Juniper access points, and Juniper Mist cloud services. Juniper intends to broadcast the gospel of artificial intelligence across enterprise networking in the following months with new products and services. Read More

Training your employees to improve their skills is not only good for them, but also helps your business with better productivity and loyalty. Read More

Return to work policies are a new COVID-related minefield for business owners to negotiate. As more states make COVID control measures less restrictive or optional, the “requirements” of a safe workplace, and what we can demand of employees, are becoming even less clear than before. Read More

How Psychographic Segmentation Helps Marketing Goals

Psychographic Segmentation, sounds like something out of Harry Potter, but it’s real and based on customer data that can improve your marketing strategy.
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