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Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble Read More

Feedback is information that tells people what they are doing WELL, and what they are NOT doing well.

Most people welcome positive feedback i.e. being told they are doing well.
Most people don’t like negative feedback: i.e. being told they are not doing well enough.

But, as a manager, you of Read More

You have decided to start a blog for your business but is it as easy as it sounds? Check out our tips for preventing writer's block and maintaining consistency and quality with your blog posts. Read More

Everyone seems to talking about social media 'noise' and having too much information and of course, they've got a point. How about a bespoke Twitter? Yes, your very own Twitter style platform where you can communicate with people about the subjects you are interested in. Sounds good doesn't it? Che Read More

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Read More

The seventh episode my podcast show - Self Improvement For Online Entrepreneurs (SI4OE) - focuses on applications, devices and productivity mindsets.

This time I interviewed Bojan Djordjevic for these topics. Read More

A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the money went to growth. Read More

This week I am happy to share my wonderful interview with Taylor Louie, Co-Founder of Skill Addiction.

In this interview, Taylor shares…

Why it is so important to be completely honest with yourself about your strengths,
How you can boost the success and growth of your company by interacting Read More

Have you ever just followed what someone said to do when marketing your brand and not really understand why you are doing it? I have when I started in marketing many years ago and it got me into trouble. Read More

What's the big deal with Google+? If you have been persistently resisting the urge to join Google+, you might want to reconsider. This article offers tips on how to finally give in and join the 20+ million others who have took the plunge. Read More