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This case-study was published on the renowned Unbounce marketing Blog. This case study discovered 8 simple changes that led to a 700% increase in targeted email/newsletter subscribers and facebook fans. Research was conducted on 3 million website visitors. Read More

As a B2B small business owner, I’m always looking for ways to improve my visual marketing efforts, which, to be honest, have fallen by the wayside lately. So don’t worry, you are not alone.
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Writing quality content can be one of the biggest road blocks for small and medium size businesses to creating a successful website. Here are some quick tips towards writing better content. Read More

During a time when thousands of people were sharing one of my articles to Google+, my server decided that all of the pings from Google were actually a hacking attempt, and blocked it. Read More

When people talk about consistency in marketing, they tend to focus mostly on marketing materials. Are the visuals and messages cohesive? Do the look and feel read consistently across all materials, print or otherwise? Clearly, customers need to have a reliable experience of who you are in order re Read More

Affiliate shopping plugins and adware hurt everyone in the affiliate marketing channel (besides the software owner). The most significant problem is overriding clicks... Another major issue is that "parasiteware" sets an affiliate cookie even in the case that the customer was brought to the merchan Read More

By now you probably know that, as a merchant, both the law and credit processing agreements allow you to offer discounts to customers who pay in cash. While cash has its advantages, there is a downside to consider. Here are both sides of the coin. Read More

Here's how buying locally can benefit your life and the future of the community in which you have invested. Read More

Successful LOCAL businesses are key to making our suburbs thriving places where people will WANT to live. Read More

Can you believe we’re halfway through 2013? While it’s the middle of summer – and before the holiday season begins – it’s a great time to re-evaluate your marketing efforts and see what’s working for your business and what is not. There are several marketing trends that have made their way through Read More