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You are required by your state to file a business license. Here's what you need to know about filing your small business license. Read More

In business, hardly anyone wants to 'rock the boat'. But without marketing innovation, your brand may be nearly invisible. Click for the entire story. Read More

Content without personality is like food without flavor, and with so many blogs on the internet to choose from, only the most alluring copy will ever be read. That's why business owners need to use their secret weapon when writing: their personality. Read More

Note: One reader, Ryan from PauseTheMoment, pointed out that this website http://www.bustaname.com/ does essentially all this in one. Really cool – check it out!
Every business needs a name.
But coming up with that name, let alone making sure it is available as a .com (as many of us prefer), can Read More

PRINT DEAD? Not Quite Yet!

For those of you about to commit to a print project, it is wiser to understand what you are dealing with so let's review.

http://bit.ly/VcWXXj


#books #marketing #magazines #news #business Read More

In late 2012, American Cancer Society made the bold decision to halt all their direct mail acquisition and conversion efforts. One year later how has that decision impacted the organization? Read More

Sometimes, we must focus on when we are posting content. Timing can be a key part of the engagement equation. Therefore, it is imperative that you as a small business owner think strategically when posting your content to social channels. Read More

Check out my favorite free blogging tools and see if they can help you save time and energy in social media and blogging.
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As Big Data technology has grown more ubiquitous, more and more companies are moving beyond asking what is Big Data, to what Big Data can do? Read More

If you’re trying to attract new donors, then a content marketing strategy might be exactly what you’re looking for. In this article we’ll guide you through how to effectively use content marketing to grow your reach and donor base. Read More