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If you’re trying to boost the success of your content marketing efforts, one way to do so is by adding video. Online video is becoming more a part of consumers’ everyday lives, especially when it comes to online shopping, according to a report from Invodo and the eTailing Group.
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If you filed your business taxes yesterday and are wishing you could have paid less, you might want to check out the Tax Foundation’s 2013 State Business Tax Climate Index. The annual listing ranks the 50 states based on their tax-friendliness to small business.
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“Content marketing” is a hot business buzzword these days—and for good reason. The practice of creating online “content,” whether it’s articles and blog posts, social media posts or online videos, can bring a small business big results. If you’re skeptical about whether content marketing can really Read More

Content marketing is surpassing social media as the number-one marketing focus for businesses this year, a study by CopyPress reports. The Copypress 2013 State Of Content Marketing Study asked marketing decision-makers to pick one “leading focus” for their marketing efforts. In 2012, 18.9 percent o Read More

Beginning to see the glass as half empty, small business owners are more worried about a recession than they were a few years ago, the 2013 Small Business Economic Forecast from Pepperdine University’s Graziadio School of Business and Management reports. Conducted in partnership with Dun & Bradstre Read More

Consumers don’t trust most marketing methods, meaning content marketing has a better chance of winning their business, a Forrester Research study reported in MediaPost says. But businesses face lots of challenges in successfully implementing content marketing strategies.
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If you own a restaurant, specialty food business or even a grocery store, you’ll want to know about some of the food trends spotted at the Fancy Food Show earlier this year. PizzaMarketplace recently reported on some trends that small business owners can make their own:
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How are small businesses across the country feeling about their financial futures? According to the latest Capital One Small Business Barometer, not too positive. The study asked small business owners about their opinion of the current economy and their financial and business projections for the ne Read More

Big corporations are beginning to hire again, data from a variety of sources show. What does this trend mean to your small business? Bloomberg Businessweek recently reported that hiring seems to be on a steady upswing. After adding 236,000 workers in February, payrolls may add 216,000 new jobs in M Read More

How are small businesses using cloud computing, and how are they benefiting from it? A study by CDW reported on CIO.com found that more than half of businesses surveyed are moving at least some of their functions to the cloud. What they’re using the cloud for, however, varies by business size. For Read More