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The rising cost of health insurance, the need for greater productivity at work and the costs in both time and money of illness in the workplace are driving a growing trend: Small business owners are trying to get their employees to live healthier lifestyles. While being overweight, smoking and bein Read More

If your small business markets products or services to other businesses, you may want to consider boosting your marketing budget for 2013 if you haven’t already. A new survey from BtoB Online found that nearly half of B2B companies are increasing their marketing spending for this year.
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Are you trying to decide among several suppliers for your small business? To make the decision easier, try tapping into the “10 Cs” model of evaluating suppliers. Originally developed by Ray Carter of DPSS Consultants, the 10 Cs are widely used by companies in all industries. Here’s what they invol Read More

Surveys have shown that luxury consumers spend more time and money online than the average consumer. No wonder, then, that marketers of luxury products and services are expanding their focus on digital marketing in 2013.
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It may not be a surprise, but Gen Y is leading the way when it comes to adoption of smartphones and smartphone and tablet apps, eMarketer reports. A study by Forrester, cited in eMarketer, found that consumers aged 24 to 32 are the most likely to own smartphones. Ninety-seven percent of Gen Y consu Read More

Are your email marketing messages optimized for mobile? They’d better be. According to the latest Return Path global bi-annual mobile email report, 37 percent of U.S. respondents surveyed now open their email on mobile devices, compared with the 30 percent opening them through webmail in a browser. Read More

Is your small business website driving the leads, customer engagement and sales you want? If it’s falling short of your goals, how can you help your business website perform better? Here are three steps to take.
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While mobile payments and m-commerce have generated a lot of buzz in the media recently, both have been slow to take off and still comprise a very small percentage of payments and sales in the U.S. However, that may soon change, as two separate studies by Forrester reported in MediaPost project tha Read More

Will you be hiring employees for your small business this year? If so, you’re in good company–but you might face challenges as tough as looking for a needle in a haystack. More than one-fourth of hiring managers polled in the CareerBuilder Hiring Forecast for 2013 say their companies will be hiring Read More

How does your small business’s marketing budget for 2013 compare to that of your competitors? A new survey by StrongMail has some insights. Overall, businesses are bullish on marketing for 2013, with a total of 89 percent saying they will either increase or maintain their level of marketing spendin Read More