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Equity-based crowdfunding has huge potential to help startup or small business owners raise capital from lots of supporters. Crowd investing can also validate a business idea and simultaneously build a customer base. Creating a successful campaign, however, requires some savvy, and savvy comes from Read More

Of course, you may use paid tools (like AffiliateRecruitment.com and Linkdex), but the reality is that the numbers of modest-budget merchants (and affiliate managers) are significantly higher than those who can afford to pay for streamlined affiliate recruitment (which, by the way, is worth every p Read More

Presidential inaugurations typically ignite a sense of optimism with the promise of a fresh start, at least for a short while. With President Obama’s second inauguration just behind us, are small-business owners feeling more optimistic about the outlook for 2013? Read More

While video marketing has become one of the most popular content tactics for B2B companies, creating enough content to keep those strategies humming is still difficult for many. If you find yourself stuck in a content rut, here are 10 simple content ideas for video marketing. Read More

The Internet has turned the classic definition of the word around, turning it into "a list of desired items the compiler MAY obtain via putting it together and sharing with friends." Are you using wish lists yet? Chances are that more than 50% of the people who read this question, don't (missing ou Read More

LinkedIn boasts over 175 million users, many of whom are business decision makers. Learn proven tips and strategies for making meaningful connections on the social network. Read More

Find out how to make your customers fall in love with your business to ensure a blossoming long-term relationship. Read More

INFOGRAPHIC -- 7 Facebook Page SEO tips from Nathan Latka’s recent post on the topic for SEOmoz.       Read More

There is no optimal social media crisis. They happen when we’re least expecting it because really — when are you expecting one? They happen late on a Friday night when no one is manning the feeds. They happen on a Monday morning when everyone is frantically trying to get set for the coming week. Th Read More

Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile ... Read More