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Half of small businesses fail within the first five years of operation. These leadership and finance tips are intended to help your small business beat the odds. Read More

Building layers of income streams so your not trading hours for dollars is important to marketers. Starting affiliate marketing and creating your own information products sooner can help you grow your income for the long term. Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

Of all the marketing buzzwords that have been floating around cyberspace over the past few years, crowdsourcing has to be one of the most alluring to smaller companies and solo entrepreneurs. But how can it work for you? Read More

If you're the owner of a retail franchise, you know-or should know, that a visually appealing storefront is going to attract more customers than a storefront with a dull facade. Read what Mike Tuma from The Home Depot has to say about storefront decor. Read More

Social media expert Shashi Bellamkonda is getting into the real estate business. Bellamkonda is slated to start March 18 as vice president of digital marketing at Greenbelt-based The Bozzuto Group. We chatted with him about real estate and social media Read More

If you’re starting a business, you may be wondering you should incorporate, become an LLC, or operate as a sole proprietor?

But what does being a sole proprietor involve and is it the right structure for your small business? Here’s what you need to know about the advantages and disadva Read More

One of the things you need to consider as you map out a career strategy is how marketable you are. What skills do you bring to the table? Is there a reason that someone should hire you? Read More

How do successful solopreneurs determine their pricing model and what sort of struggles do they push through to charge what their worth? That's the question being answered here. Read More

Pinterest, now the 3rd most popular social media site, has become the go-to place for moms looking for inspiration, ideas, and trustworthy product recommendations. Successfully using Pinterest requires more than just pinning your brand’s own products however—moms see through the overt marketing and Read More