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Last week, I watched the new Iron man movie and several lightbulbs flashed in my brain. I saw that movie as a great metaphor for business. I thought: if you want to make your business grow, a good business idea isn't enough, hard work isn't enough, luck isn't enough either. Read More

How does a singer on The Voice persuade Adam Levine, Shakira, Usher, or Blake Shelton to push the red button, spin their chair around and declare, “I Want You!”? Read More

Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way. Successful brands use finesse on Social Media and not in your face aggressive methods. Read More

During my birthday on May 25 I got 99 mentions on Facebook. Is this an example of the power of new media? If you are interested in this topic, I recommend you to read Amber Mac's book, Power Friending: Demystifying Social Media to Grow Your Business. How many friends do you have on Facebook? I am g Read More

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

Every type and size of small business can benefit by training their employees. This article explains how to develop effective training program and various options. Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

As you properly know Google released their Penguin 2.0 algorithm this Wednesday (May 22, 2013). My blog was hit pretty bad. Read More

There are many different tools that will schedule your social media posts ahead of time, but these are my favorite tools to pre-schedule posts... Read More

The World Bank Group publishes the Doing Business 2013: Smarter Regulations for Small and Medium-Size Enterprises which assesses regulations affecting domestic firms in 185 economies and ranks the economies in 10 areas of business regulation, such as starting a business, resolving insolvency and tr Read More