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If you spend any type of money on marketing, then you must track your expenditures and ROI. It is the only way to determine if the money you are spending is paying off. Read More

Protecting your trade mark is important, yet often overlooked. Here is why you should protect yours - and how to do it properly. Read More

The Big DiF evening, held by our own Innovation Factory is tomorrow night…and as my Outlook notice popped up today to remind me of that event – it got me thinking…


As you may know, the Innovation Factory has a big annual celebration of innovation here in Hamilton, called “The Big DiF” event an Read More

Guest blogs are a powerful way to build links and tap into existing audiences of your target market. As a guest blogger or as a website editor, it is important that you act properly when working with others on this strategy. Here are some guest blogging etiquette tips to get you started. Read More

Go Girl Scouts!

Girl Scout troops have been some of the nation's best lobbyists, fighting off so many tax writers that, today, just two states—Idaho and Hawaii—try to take a bite out of their cookie sales. Read More

Check out 2013's latest hiring and compensation trends. Small business wage growth is outdoing larger companies, but all are worried about employee retention. Read More

The workflow for CallRail works on two levels: external and internal. In the external workflow, visitors to your website are dynamically assigned a phone number (from a pool of pre-configured numbers) when they visit your website. If the visitor calls your business, the phone number (assigned to th Read More

What happens if our efforts to solve a problem aren’t producing innovative results? The thought might occur to us, “How do I go about thinking differently?” Despite trying to think differently, we typically end up with little to show for our efforts. Read More

I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

This post can help you to increase your conversion rates if you are an ecommerce store and also help Affiliates to drive more clicks to their Merchants which can help to increase your sales. Read More