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I’ve read a couple articles lately about what to measure on Facebook. Just as recently as last year, the gold standard that marketers aimed for was “likes”. But is that still the same standard now? What’s most important: likes, shares, comments? Or is it more than that? Read More

If you're not building a community around your blog, you're missing out on a lot of the benefits of blogging. Check out Problogger's 7 key strategies for attracting and maintaining your tribe. Read More

Women have come along way since they left the kitchen. An increasing number of women entrepreneurs are taking the lead in creating products that will be marketed toward the people who control most of the money.Today post will reveal three amazing entrepreneurial women who are creating and changing Read More

Booklets design can be a bit more involved than single-page promotional products. They can also be a significant investment for smaller businesses.

Here's how to design booklets that match what you need them for. Read More

Flyers are one of the most common ways to promote products and services.

But a lot of the time, the potential of these tools just goes to waste.

Here's how you can get the most out of your flyers!

Read More

Door hangers aren't just for telling hotel staff to clean your room.

In certain situations, they can be one of the most cost-effective promotional print tools there out there.

But you'll have to design and distribute them the right way.

Here's how. Read More

Postcards are one of the most popular promotional print tools in the US thanks to the USPS's dirt cheap mailing rates.

There is a catch though - you'll need to keep your postcards within certain dimensions. Here's how. Read More

An excellent post on the false hope of "going viral" and offers instead a far more practical and realistic approach for small business instead: targeting small groups. This is how you do it! Read More

If you are not using email marketing yet than you better get on board. So which email marketing service is the best fit for your business? Let me share with you my thoughts of which service to pick and why. Read More

One of the top social networking sites is Twitter, Twitter is not a new kid on the block, I know you must have heard about it and you probably have an account over there.

But do you know that this social networking site can be a source of quality, targeted and converting traffic to yo Read More