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How your web site visitors find you? Don't answer too quickly; you don't know. Influency* and Search Engine Optimization are your shot at clearing this up. Read More

Eight Habits for maintaining balance between holidays/vacations and work. A little planning plus being intentional goes a long way; here's to an enjoyable time of the year! This post was first written December 2011 and updated for this year. Read More

As the New Year quickly approaches, individuals every where will ponder what their goals and resolutions should be for the upcoming year. Many will take the systematic approach of using the acronym S.M.A.R.T. to plan and measure their progress, while others will utilize an accountability partner or Read More

Social media is one of the most powerful tools for corporate event marketing, but can be confusing. Use these tips to help navigate to event success! Read More

An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that ads can can really drive traffic to a site. Of course, that efficacy depends on the design of the ad in the first place. There ar Read More

So, were the Mayans right about the end of the world? Here's how businesses are cashing in on the apocalypse (or lack of it). Read More

Earlier this week I shared the National Restaurant Association’s predictions for the hottest food trends for 2013. The NRA also surveyed bartenders nationwide to come up with its What’s Hot in 2013-Alcohol report, which predicts the top 20 alcoholic drink menu trends for 2013 will be:
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Commerce in 2013 is about integrating the whole experience around the customer -- social, local, and mobile, bricks and clicks, in real life, in real time, and over time. It's about loyalty, rewards, as well as relationships. In an interview with CNET’s Daniel Terdiman, Square COO Keith Rabois said Read More

I was helping a fellow food blogger with her Facebook page, basically doing for free what I normally charge for, when I happened to mention that she could improve her food photos by using natural light. Her reaction? She immediately disconnected, distanced herself, refused any further help from me Read More

Today, people start their purchasing process online. They go to search engines like Google, Yahoo and Bing. Studies indicate that, 81% of Internet user's worldwide use search engines. You want to be sure these potential customers find your company when seeking the products and services you offer. Read More