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Normals are people who, unlike Techies, don’t just use products simply because they’re infatuated with them and with showing the world how cool it is that they’re using the latest tech product. They use products because the products solve a need they have. VCs prefer products designed for normals not for Techies. Read More

For the second time in my life as a freelancer I have used a VERY unorthodox approach to replace "down-time" with paychecks. It involves beginning a job...without one vitally important thing...having been hired. Sound crazy? It's not. Come see my system... Read More

For a long time I was thinking why Facebook is such a great tool for promoting our projects? I mean not exactly facebook’s fan pages, or external applications (such as NetworkedBlogs); but via our typical, private accounts. Read More

Despite the growth of businesses on social networks, there are still misconceptions about how best to use social media. To cut through the hype, here are a few myths dispelled. Read More

There is an increasing buzz on all social media groups and blogs about how to use social networks effectively for marketing and for targeting your audience better. Read More

For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity. Corporate identity is the nuts and bolts of the design and appearance of th Read More

Holidays/vacations are important. They help us re-charge, re-connect with the fact that the world outside of business exists and is there to be enjoyed, relax with friends or on our own and to take stock of where we are now. The business will be better off because you will give it the necessary attention but with a refreshed viewpoint. Read More

Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

These five year-end small business tax tips from Darrell Zahorsky, About.com small business guide, include some suggestions that are obvious and some you may not have heard of before. But all are great food for thought when considering the possibilities in filling out your small business taxes. Consider the list to determine which suggestions if any apply to your small business. Read More

Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More