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With the best will in the world it can be very hard to remain objective right throughout an interview process. Sure a structured, competency-based interview approach can minimise the impact of subjectivity, particularly in relation to personal biases, but nevertheless an individual interviewer will always be influenced to a certain extent by their perception of what they see and hear during the Read More

Relationship-Based Marketing for Small Businesses. Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

At a high level I suppose I understood authenticity to be about being honest and true to ones own values and beliefs, but in reality I think this was a little bit simplistic — in my experience many of us work in complex, politically orientated workplaces where complete honesty and openness are not often possible, practical or effective. So how do Read More

This is a great post that includes a long list of tactics to make a meaningful change in your business. Businesses of any size can pick 2 or 3 or more of these tactics, implement them immediately and see those meaningful changes happen...today! Read More

These are tips for any shopper that is buying online that they can use to quickly get important information about an online store to determine whether that store is safe or not. Read More

With a properly crafted offer aimed at the right audience, direct mail advertising has four unique strengths that online marketing can't quite match. Read More

Here's a four-step procedure for getting the information you need to write persuasive, fact-filled copy. Read More

Learn more about what's myth and what's fact when it comes to link building in Part 2 of our discussion on website SEO. Read More

Don't you wish you had a chart so you could position yourself relative to others in your industry, just like the Gartner Magic Quadrant? Read on to find out how... Read More