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In recent years, the notion of a “green economy” has gathered steam. The conversation accelerated when the economy worsened and unemployment rose and suddenly, a green economy was seen by many as a pathway out of the current economic situation. Read More

As the Beatles once sang, there is today another revolution coming. This time, driven by hard economic times and job insecurities, many are looking to a home business revolution. Whether you intend for your business only to start at home in an office in the den or even at the kitchen table and then grow or whether you plan for it to stay there, wo Read More

What do you need to start a home business? Not much. In fact, some experts insist working from home is the best way to start any small business, if at all possible. The arrangement allows you to do without the overhead that renting an office brings. Here are some other things you may be able to do without that may surprise you. Read More

Here are the rules of project management. Project management skills are essential for project managers, and any other managers who manage complex activities and tasks, because complex tasks are projects. Read More

You don't have to be a fortune 500 (or even a fortune 500,000) company to take advantage of these tips for good business practice. In fact, some of the best small businesses have evolved and succeeded by implementing some of these principles. Read More

If a concept is well researched, the marketing of it is easy! Marketing is all about giving customers what they want! So it makes sense that a well researched marketing strategy needs to understand what the customer values and what motivates them. Read More

Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm—see where I'm going with this? Read More

Business owners commonly fall into the trap of becoming slaves to their businesses. This article identifies that this outcome is actually detrimental to the future prospects of the business, and it also provides tips to help the business owner operate more effectively, and reduce the hours dedicated to their business, to more realistic and sustain Read More

I must say I was really amazed by the number of stunning facts being tweeted. While they are not facts that would help you win a client or improve your skill set, these tweets really make you go 'OMG!'. Read More

Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the Read More