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‘Customer Experience’ (CX) is the measure of a customer’s opinion and sentiment towards your brand and the value it provides based on the customer’s entire journey, from first to current touchpoint.

So, how exactly does this translate to business success?

Again and again, people naturally gra Read More

I have the honor of co-chairing CRM Magazine’s annual event, CRM Evolution, alongside friend and leading independent CRM analyst Paul Greenberg. The conference takes place next month in Washington, DC, and features a host of influencers and thought leaders in areas like customer engagement, artifi Read More